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Pdub Productions Video Screening and Jeepney Tours Fri. August 13

Join Us on Friday, August 13th, 2010

MOBILE HI FI JEEPNEY TOURS: 6:00 and 7:00 pm
Suggested donation $10. Seating is limited.
To rsvp please contact smayo@pwcsc.org.

VIDEO SCREENING: 8:00pm FREE!

Venue: Pilipino Workers’ Center (PWC)
153 Glendale Blvd. (at corner of Rockwood)
Los Angeles, CA 90026
http://www.pwcsc.org
213.250.4353

The Pilipino Workers’ Center (PWC) and Public Matters present media-based works from their CCH-funded project, MOBILE HI FI. Tour Los Angeles’ Historic Filipinotown in the world’s only mobile media jeepney, PWC’s own original 1944 Sarao Motors Jeep Willy. Travel through time and experience the neighborhood via a combination jeepney ride + walking tour that features stories of residents and immigrants from 1898 to the present from our Mobile HI FI Immigrants’ Guides. Cap off the evening with a twilight screening of the latest PDUB videos. The program features The PDUB Harana Project, a musical collaboration with elders from the Silver Lake Adult Day Health Care Center about the art of the serenade; the instructional comedy How to Survive a Filipino House Party; the over-the-top cross-cultural mash-up HI FI Telenovela; and a contemporary Harana Music Video shot around Historic Filipinotown.


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July 27, 2010 at 12:03 pm Leave a comment

Public Matters Starts A New Market Makeover Project in East L.A.

Recently we started working on a new Market Makeovers project in East Los Angeles. East L.A. is a classic food desert. The prevalence of childhood obesity in East L.A. is 32.2%, among the highest in L.A. County. According to the L.A. County Department of Public Health, it has the County’s highest diabetes rates. In East L.A., the common venue for food purchasing is the corner store.

Working with our community partner LA CAUSA YouthBuild, the Office of L.A. County Supervisor Gloria Molina, and market makeover expert Nathan Cheng, we aim to improve nutrition and reduce obesity in East L.A. by increasing the availability and consumption of fresh fruits and vegetables in this under-served area. Market makeovers are a practical, homegrown solution to healthy food access in communities like East L.A. with few existing sources of fresh foods and fewer prospects for comprehensive grocery store development. Building on existing business infrastructure, customers, and community resources, this intervention strategy transforms local markets from chronic public health nuisance into neighborhood asset.

Two markets will be transformed in the Maravilla area of historic East L.A. Public Matters will lead education and social marketing efforts, training LA CAUSA youth as community health advocates.

We will implement a comprehensive strategy that includes:

  • interior and exterior store renovation;
  • storeowner training;
  • business development;
  • social marketing;
  • education around healthy food behaviors;
  • green jobs development and the use of energy efficiencies in market makeovers;
  • workshops to train LA CAUSA youth in social marketing, health, nutrition, leadership and market makeover practices.

The market makeovers will serve as role models for profitable and thereby sustainable, healthy food retail in East L.A.

March 17, 2010 at 7:44 pm Leave a comment

Market Makeovers Featured in GOOD Magazine

GOOD

Design is a VerbAlissa Walker on November 30, 2009 at 5:00 am PST

How students in Los Angeles are helping foment a healthy eating revolution in their own neighborhoods.

This Thanksgiving, when you dashed into your local convenience store Thursday morning to buy the inevitable forgotten ingredient in your annual feast, you probably wondered how you ever missed them before. The Great Wall of Doritos. The Leaning Tower of Snickers. The Mountain of Dew. My favorite is the Hostess Blockade, a hulking mass of Twinkies that stands at a 45-degree angle to the entrance of the convenience store on my corner, making my walk to anything else inside the store less than convenient. Sure, I live in a corner of Los Angeles with an artisanal cheese shop and there’s farmers’ market nearby once a week. But most of the stores—and many of the restaurants—in my neighborhood suffer from a severe lack of nutritional value. It’s called a food desert.
2_Food_Desert_SLA_COMPOSITE

Read the full story.

December 2, 2009 at 1:38 am Leave a comment

Market Makeovers Launch Event at The California Endowment

We were thrilled to kick off the launch of www.marketmakeovers.org in grand style at The California Endowment on Nov. 17. A capacity crowd attended the event which also included a screening of the film Food, Inc. Three years in the making from the first workshops with South L.A. Healthy Eating Active Communities Initiative Youth Ambassadors to the launch of the site, it’s been an incredible experience and success.

Pictured from the left: Mike Blockstein and Reanne Estrada from Public Matters; South L.A. HEAC Youth Ambassadors Brittani Marie Dighero and Andrea Vazquez; Maya Hagege from South L.A. HEAC.

December 2, 2009 at 1:04 am Leave a comment

Market Makeovers Site Launch Featured in L.A. Times

The launch of the Market Makeovers site was covered by the Los Angeles Times.

WORKING TO GET MORE FRUITS AND VEGETABLES IN CORNER STORES

Los Angeles Times

by Mary MacVean

November 3, 2009 | 12:54 pm

One way health advocates are working to make more nutritious food available in neighborhoods without easy access to supermarkets is by trying to get more fruits and vegetables into corner stores. A new website, Market Makeovers, has launched to guide people who might like to organize such a project.

Market Makeovers features the work of some high school students in South Los Angeles who have been working on three stores in their neighborhood as case studies.

Read the rest of the story

November 24, 2009 at 8:07 pm Leave a comment


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