Smile! It’s PDUB Harana Portrait Day!

Public Matters intern + photographer extraordinaire Ingrid Cruz dropped by to shoot our haranistas during the dress rehearsal for the March 27th performance.


March 23, 2010 at 1:56 pm Leave a comment

PDUB Harana Workshops

Every Tuesday and Thursday, our haranistas (experienced and budding) met at the Silver Lake Adult Day Health Care Center. Here they are hard at work, learning and rehearsing haranas and exchanging stories.

March 18, 2010 at 1:12 pm Leave a comment

Public Matters Starts A New Market Makeover Project in East L.A.

Recently we started working on a new Market Makeovers project in East Los Angeles. East L.A. is a classic food desert. The prevalence of childhood obesity in East L.A. is 32.2%, among the highest in L.A. County. According to the L.A. County Department of Public Health, it has the County’s highest diabetes rates. In East L.A., the common venue for food purchasing is the corner store.

Working with our community partner LA CAUSA YouthBuild, the Office of L.A. County Supervisor Gloria Molina, and market makeover expert Nathan Cheng, we aim to improve nutrition and reduce obesity in East L.A. by increasing the availability and consumption of fresh fruits and vegetables in this under-served area. Market makeovers are a practical, homegrown solution to healthy food access in communities like East L.A. with few existing sources of fresh foods and fewer prospects for comprehensive grocery store development. Building on existing business infrastructure, customers, and community resources, this intervention strategy transforms local markets from chronic public health nuisance into neighborhood asset.

Two markets will be transformed in the Maravilla area of historic East L.A. Public Matters will lead education and social marketing efforts, training LA CAUSA youth as community health advocates.

We will implement a comprehensive strategy that includes:

  • interior and exterior store renovation;
  • storeowner training;
  • business development;
  • social marketing;
  • education around healthy food behaviors;
  • green jobs development and the use of energy efficiencies in market makeovers;
  • workshops to train LA CAUSA youth in social marketing, health, nutrition, leadership and market makeover practices.

The market makeovers will serve as role models for profitable and thereby sustainable, healthy food retail in East L.A.

March 17, 2010 at 7:44 pm Leave a comment


Check out these snaps of our SLADHCC haranistas from our resident PDUB paparazzi, John ”Jolo” Gonzalez + Nancy Hernandez:

left to right: Ronald Tulabut, Greg Albarillo, Thena Borgonia.

(left to right) top left: Nestor Agudo; top right ((left to right): Annie Cabrera, Rosalina Gatila, Erlinda Arcebal; bottom left: Erlinda Arcebal; bottom right: Annie Cabrera + Ted Atento.

February 11, 2010 at 1:07 pm Leave a comment


PDUB Youth travel back to a simpler time, courtesy of the stories and musical expertise of elders from the Silver Lake Adult Day Health Care Center (SLADHCC). With generous funding from The Alliance of California Traditional Arts (ACTA), the PDUB Harana Project engages local youth and elders in the process of cultural transmission, using music as a vehicle for intergenerational cultural and narrative exchange. Participating Elders, many of whom are long-time haranistas, teach PDUB Youth the art of the harana, or serenade: its melodic guitar music, sweet harmonies and cultural significance.

Participating Elders include: Melinda Abrenica, Nestor Agudo, Greg Albarillo, Erlinda Arcebal, Ted Atento, Cleotilde Bisnar, Thena Borgonia, Annie Cabrera, Pete Estrada, Rosalina Gatila, Ronald Tulabut. With invaluable project facilitation from Mila Anguluan-Coger and rehearsal space courtesy of Lisa Chung, owner, Silver Lake Adult Day Health Care Center.

February 2, 2010 at 1:05 pm Leave a comment


PDUB Youth prep to interview each other.

PDUB Youth interviews, behind + in front of the camera.

January 14, 2010 at 12:59 pm Leave a comment


Historic Filipinotown’s Filipino and Latino cultures collide in this over-the-top take on the telenovela genre, presented in Spanglish (Spanish + English). Conceived, performed and produced by PDUB Youth. Check out these cast photos. Video forthcoming.

December 17, 2009 at 12:54 pm Leave a comment

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